Sony Launch on HD Platform
Sony Entertainment Television viewers will now be able to watch their favourite shows in perfect High Definition from 28th May, 2012 as the channel keeps speed with the latest technology and gives viewers a better viewing experience. The HD feed will be available for an analog and digital distributor. It will be available on Tata Sky, Airtel, Dish TV and Videocon, covering about the entire current HD universe. Apart from this it will also be available on Hathway, Seven Star & other key networks.
NP Singh, COO, Multi Screen Media Pvt Ltd said, “I am happy to announce that our standard channel Sony is all place to be broadcast in HD. Traditionally, SET Network have always embraced technological brilliance and going to HD is a new step in that direction. Improving viewer enjoyment is our aim & I am sure that our customers will enjoy the superior viewer experience enormously.”
Sneha Rajani, Senior Executive Vice President and Business Head, Sony Entertainment Television said, “As a channel that always have been a pioneer in its pleased offering for the TV audience at large, Sony will carry on to keep its viewers in the forefront and be a leader in the marketplace. Going HD is a continuation of that focus and very proud to instant for everyone.”
The IPL is also broadcast in HD on MAX.